Who We Are

STAR Commercial Academy is led by four directors who between them have both significant and relevant experience in customer management and commercial disciplines. We also have an extensive and carefully chosen network of associates that enable STAR to have both the scale and capability to deliver national and international projects.

  • Jonathan Brough

  • Co-Founder and Managing Partner
  • Jonathan is a founding partner of the STAR Commercial Academy and has worked internationally for more than 25 years, in Europe, North America, Africa and Asia Pacific.

  • Full Bio
  • Mark Francis

  • Co-Founder, Partner and Director of Learning
  • Mark is a founding partner of the STAR Commercial Academy and is its Director of Organisational Learning. An FMCG salesman with 27 years of commercial experience, His final corporate role was VP Global HR for JT International.

  • Full Bio
  • Mark Hollyoake

  • Co-Founder, Partner and Director of Consulting
  • Mark is a founding partner of the STAR Commercial Academy and has a background in sales, marketing and general management , gained through more than 25 years working Internationally , in Europe, North America, Africa and Asia Pacific.

  • Full Bio
  • Gary Lunt

  • Client Development Director
  • Gary started his association with STAR in September 2012 and is currently Client Development Director.

  • Full Bio
  • Amanda Downs

  • Amanda has 17 years experience in commercial roles and a background in consumer goods. She joined United Biscuits as a graduate and became the youngest Area Field Sales Manager.

  • Full Bio
  • Iain White

  • Iain has 21 year experience in Sales & Marketing. Originally a Marketing Consultant with Kilbryde Marketing before joining SC Johnson where he spent 12 years in key sales and marketing roles in the UK and Holland.

  • Full Bio
  • James Garrett

  • James has worked for blue chip companies in the CPG and Drinks categories for 20yrs, holding a range of Sales, Marketing and Trade Marketing roles.

  • Full Bio
  • Peter Lavers

  • Senior Consultant
  • Peter is an expert in Relationship Marketing and Customer Experience Management, helping clients deliver value and efficiencies.

  • Full Bio
  • Christine Sowah

  • Materials Production Manager
  • Christine has a background in design and the production of training materials, working closely with creative agencies and digital printers.

  • Full Bio
  • Felicity Finn

  • Office Manager
  • Felicity has worked as an office and accounts manager for many years with various U.K. companies and charities.

  • Full Bio



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  • WCL Customer Management

  • Many organisations claim that they value their customers, citizens and stakeholders. We believe that few manage those relationships and interactions with a rigorous, high-quality approach. WCL’s Customer Management arm can help you systematically improve the value and service that you deliver to customers – efficiently. We work across B2C, B2B, voluntary and public sectors, helping unlock the significant opportunities that exist to improve the way in which you find, engage and satisfy customers in today’s multi-channel yet cost-conscious environment.

  • Deep Insight

  • Deep-Insight is a world-leading B2B-specific methodology to measure Customer Relationship Quality (CRQ™) and thereby improve sales and account management effectiveness – See more here.


  • Within USPIRE you get out what you put in! As a champion you can be involved as much as you like and interact in the areas that interest you the most. We provide every opportunity for you to be engaged within the network, as a contributor, recipient or follower of group activity and discussions.

  • Ad Creative

  • We recognise the benefits of teamwork and precise professional results, we are proud to partner with Star, this allows us to deliver creative thinking with commercial sensibility and a clear view to business benefit.